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Privacy policy

We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the Palark GmbH. The use of the Internet pages of the Palark GmbH is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

Our transparency document with all data subject rights and information, e.g. according to Art. 13 and 14 GDPR and on compliance with CCPA/CPRA, can be found HERE.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Palark GmbH. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.

As the controller, the Palark GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.

1. Definitions

The data protection declaration of the Palark GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.

In this data protection declaration, we use, inter alia, the following terms:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.

c) Processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing

Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

j) Third party

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k) Consent

Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and Address of the controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

Palark GmbH
Hafenbad 33
89073 Ulm
Deutschland
Phone: +49 731 1461 3240
Email: info@palark.com
Website: www.palark.com

3. Name and Address of the Data Protection Officer

The Data Protection Officer of the controller is:

Prof. Heiko Jonny Maniero
Franz-Joseph-Str. 11
80801 München
Deutschland
Phone: +49 (0) 8131-77987-0
Email: info@dg-datenschutz.de
Website: www.dg-datenschutz.de

Any data subject may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection.

4. Cookies

The Internet pages of the Palark GmbH use cookies. Cookies are text files that are stored in a computer system via an Internet browser.

Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to differentiate the individual browser of the dats subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.

Through the use of cookies, the Palark GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website. The website user that uses cookies, e.g. does not have to enter access data each time the website is accessed, because this is taken over by the website, and the cookie is thus stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online store remembers the articles that a customer has placed in the virtual shopping cart via a cookie.

The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be entirely usable.

5. Collection of general data and information

The website of the Palark GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, the Palark GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the Palark GmbH analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. Subscription to our newsletters

On the website of the Palark GmbH, users are given the opportunity to subscribe to our enterprise’s newsletter. The input mask used for this purpose determines what personal data are transmitted, as well as when the newsletter is ordered from the controller.

The Palark GmbH informs its customers and business partners regularly by means of a newsletter about enterprise offers. The enterprise’s newsletter may only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter shipping. A confirmation e-mail will be sent to the e-mail address registered by a data subject for the first time for newsletter shipping, for legal reasons, in the double opt-in procedure. This confirmation e-mail is used to prove whether the owner of the e-mail address as the data subject is authorized to receive the newsletter.

During the registration for the newsletter, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the data subject at the time of the registration, as well as the date and time of the registration. The collection of this data is necessary in order to understand the (possible) misuse of the e-mail address of a data subject at a later date, and it therefore serves the aim of the legal protection of the controller.

The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by e-mail, as long as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances. There will be no transfer of personal data collected by the newsletter service to third parties. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for shipping the newsletter, may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller, or to communicate this to the controller in a different way.

7. Newsletter-Tracking

The newsletter of the Palark GmbH contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Palark GmbH may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.

Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent issued by means of the double-opt-in procedure. After a revocation, these personal data will be deleted by the controller. The Palark GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.

8. Contact possibility via the website

The website of the Palark GmbH contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

9. Subscription to comments in the blog on the website

The comments made in the blog of the Palark GmbH may be subscribed to by third parties. In particular, there is the possibility that a commenter subscribes to the comments following his comments on a particular blog post.

If a data subject decides to subscribe to the option, the controller will send an automatic confirmation e-mail to check the double opt-in procedure as to whether the owner of the specified e-mail address decided in favor of this option. The option to subscribe to comments may be terminated at any time.

10. Routine erasure and blocking of personal data

The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

11. Rights of the data subject

a) Right of confirmation

Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.

b) Right of access

Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:

  • the purposes of the processing;
  • the categories of personal data concerned;
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  • the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;
  • the existence of the right to lodge a complaint with a supervisory authority;
  • where the personal data are not collected from the data subject, any available information as to their source;
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.

c) Right to rectification

Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

d) Right to erasure (Right to be forgotten)

Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

  • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • The data subject withdraws consent to which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
  • The personal data have been unlawfully processed.
  • The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
  • The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the Palark GmbH, he or she may, at any time, contact any employee of the controller. An employee of Palark GmbH shall promptly ensure that the erasure request is complied with immediately.

Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employees of the Palark GmbH will arrange the necessary measures in individual cases.

e) Right of restriction of processing

Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.
  • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
  • The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the Palark GmbH, he or she may at any time contact any employee of the controller. The employee of the Palark GmbH will arrange the restriction of the processing.

f) Right to data portability

Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

In order to assert the right to data portability, the data subject may at any time contact any employee of the Palark GmbH.

g) Right to object

Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

The Palark GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

If the Palark GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the Palark GmbH to the processing for direct marketing purposes, the Palark GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the Palark GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any employee of the Palark GmbH. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling

Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, the Palark GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the Palark GmbH.

i) Right to withdraw data protection consent

Each data subject shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time.

If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the Palark GmbH.

12. Payment Method: Data protection provisions about the use of PayPal as a payment processor

On this website, the controller has integrated components of PayPal. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal is also able to process virtual payments through credit cards when a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there are no classic account numbers. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also accepts trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxemburg.

If the data subject chooses “PayPal” as the payment option in the online shop during the ordering process, we automatically transmit the data of the data subject to PayPal. By selecting this payment option, the data subject agrees to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. The processing of the purchase contract also requires such personal data, which are in connection with the respective order.

The transmission of the data is aimed at payment processing and fraud prevention. The controller will transfer personal data to PayPal, in particular, if a legitimate interest in the transmission is given. The personal data exchanged between PayPal and the controller for the processing of the data will be transmitted by PayPal to economic credit agencies. This transmission is intended for identity and creditworthiness checks.

PayPal will, if necessary, pass on personal data to affiliates and service providers or subcontractors to the extent that this is necessary to fulfill contractual obligations or for data to be processed in the order.

The data subject has the possibility to revoke consent for the handling of personal data at any time from PayPal. A revocation shall not have any effect on personal data which must be processed, used or transmitted in accordance with (contractual) payment processing.

The applicable data protection provisions of PayPal may be retrieved under https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

13. Data protection provisions about the application and use of Google Analytics

Google Analytics is a tool from Google LLC that provides website and app operators with detailed statistics on traffic and user behavior. It enables the collection and analysis of data on website visits, user interactions and conversion rates, which helps operators to understand and optimize their online presence. Google Analytics uses cookies to collect information about user behavior, including page views, time spent on the site and the paths users take on the site.

When using Google Analytics, Personal Data such as IP addresses, browser information and interaction data are processed. This data helps website operators to measure the performance of their website, improve the user experience and develop targeted marketing strategies.

The operating company of the service and therefore the recipient of the Personal Data is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Purposes of the processing for which the personal data are intended and the legal basis for the processing: The purpose of the processing is the analysis and optimization of websites and apps and advertising. The processing is based on Art. 6 (1) (f) GDPR, whereby the legitimate interest lies in improving the website, increasing user-friendliness and the effectiveness of online marketing.

The company operating the service is based in a third country, namely the USA. Transfers to third countries may be based on the conclusion of standard contractual clauses or other suitable or appropriate safeguards referred to in Art. 46 (2) GDPR. The operating company of the service may be a certified member of one or more of the data privacy frameworks. You can find more information at https://www.dataprivacyframework.gov/list. You can request a copy of the suitable or appropriate safeguards from us. 

The criteria for determining the duration for which the Personal Data is processed are the contractual relationship between us and the company operating the service or statutory or contractual retention periods. The provision of Personal Data is generally not required by law or contract, nor is it necessary for the conclusion of a contract. As a rule, you are not obliged to provide us or the operating company of the service with Personal Data. However, if you do not provide it, you may not be able to use our services or those of the company operating the service.

Further information and the applicable data protection provisions of Google Analytics can be found at https://policies.google.com/privacy.

14. Data protection provisions about the application and use of Google Tag Manager

Google Tag Manager is a tag management system from Google LLC that allows website and app operators to easily implement and manage tags for web analytics and marketing optimization tools without having to change the source code of their websites or apps. Tags are small snippets of code that are used to analyze website data, understand user behavior, and monitor the effectiveness of online marketing campaigns. Google Tag Manager supports the integration of a variety of tags, including Google Analytics, Google Ads and many third-party tags.

The service allows users to manage and trigger tags that can collect data. This data is processed and stored by the respective tags and not by the Google Tag Manager. 

The operating company of the service and therefore the recipient of the Personal Data is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Purposes of the processing for which the personal data are intended and the legal basis for the processing: The purpose of using Google Tag Manager is to simplify tag implementation and tag management. The processing is based on Art. 6 (1) (f) GDPR, whereby the legitimate interest lies in optimizing and increasing the efficiency of tag management and the associated web analysis and marketing activities.

The operating company of the service is based in a third country, namely in the USA. Transfers to third countries may be based on the conclusion of standard contractual clauses or other suitable or appropriate safeguards referred to in Art. 46 (2) GDPR. The operating company of the service may be a certified member of one or more of the data privacy frameworks. You can find more information at https://www.dataprivacyframework.gov/list. You can request a copy of the suitable or appropriate safeguards from us.

The criteria for determining the duration for which the Personal Data is processed are the contractual relationship between us and the company operating the service or statutory or contractual retention periods. The provision of Personal Data is generally not required by law or contract, nor is it necessary for the conclusion of a contract. As a rule, you are not obliged to provide us or the operating company of the service with Personal Data. However, if you do not provide it, you may not be able to use our services or those of the company operating the service.

Further information and the applicable data protection provisions of Google Tag Manager can be found at https://policies.google.com/privacy.

15. Data protection provisions about the application and use of LinkedIn

LinkedIn is a social network for professional contacts and career development. The platform allows users to create a professional profile, network with colleagues, business partners and potential employers, share professional experiences and skills, and keep up to date with industry news. LinkedIn also provides tools for companies and recruiters to source talent, post job ads and build a brand presence.

When using LinkedIn, Personal Data such as names, email addresses, professional titles and experience, educational background, skills, interests, and platform usage data are processed. This information is necessary to provide and use the service, to create networking opportunities, to present personalized content and job offers and to ensure the security of user data.

The operating company of the service and thus the recipient of the Personal Data is LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.

Purposes of the processing for which the personal data are intended and the legal basis for the processing: The purpose of the processing is the use and optimization of network and career services. The processing is based on the consent of the user (Art. 6 (1) (a) GDPR), the performance of a contract (Art. 6 (1) (b) GDPR) to which the Data Subject is party and on legitimate interests (Art. 6 (1) (f) GDPR), such as marketing and recruitment.

The company operating the service is based in a third country, namely the USA. Transfers to third countries may be based on the conclusion of standard contractual clauses or other suitable or appropriate safeguards referred to in Art. 46 (2) GDPR. The operating company of the service may be a certified member of one or more of the data privacy frameworks. You can find more information at https://www.dataprivacyframework.gov/list. You can request a copy of the suitable or appropriate safeguards from us.

The criteria for determining the duration for which the Personal Data is processed are the contractual relationship between us and the company operating the service or statutory or contractual retention periods. The provision of Personal Data is generally not required by law or contract, nor is it necessary for the conclusion of a contract. As a rule, you are not obliged to provide us or the operating company of the service with Personal Data. However, if you do not provide it, you may not be able to use our services or those of the company operating the service.

Further information and the applicable data protection provisions of LinkedIn Corporation can be found at https://www.linkedin.com.

16. Data protection provisions about the application and use of YouTube

YouTube is a video sharing and viewing platform used by individuals, artists, businesses, and media companies to publish a variety of content such as music videos, vlogs, educational material and much more. YouTube offers users the ability to upload, share, comment and interact with a broad community.

When using YouTube, Personal Data such as IP addresses, user interactions (e.g., videos viewed, comments), location data (if enabled for services) and information from linked Google accounts are processed. This information is required to provide personalized content and advertising, enable user interactions, keep the platform secure and improve the user experience.

The operating company of the service and therefore the recipient of the Personal Data is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Purposes of the processing for which the personal data are intended and the legal basis for the processing: The purpose of the data processing lies in the use of the video sharing services. The processing is based on the performance of a contract pursuant to Art. 6 (1) (b) GDPR, to which the Data Subject is a party, and on legitimate interests pursuant to Art. 6 (1) (f) GDPR, such as the use of an efficient video platform, the improvement of the user experience, the use of personalized advertising and the use of embedded videos on our website.

The company operating the service is based in a third country, namely the USA. Transfers to third countries may be based on the conclusion of standard contractual clauses or other suitable or appropriate safeguards referred to in Art. 46 (2) GDPR. The operating company of the service may be a certified member of one or more of the data privacy frameworks. You can find more information at https://www.dataprivacyframework.gov/list. You can request a copy of the suitable or appropriate safeguards from us.

The criteria for determining the duration for which the Personal Data is processed are the contractual relationship between us and the company operating the service or statutory or contractual retention periods. The provision of Personal Data is generally not required by law or contract, nor is it necessary for the conclusion of a contract. As a rule, you are not obliged to provide us or the operating company of the service with Personal Data. However, if you do not provide it, you may not be able to use our services or those of the company operating the service.

Further information and the applicable YouTube Privacy Policy can be found at https://policies.google.com.

17. Data protection provisions about the application and use of Facebook

Facebook is a social network that offers people the opportunity to connect, share content and communicate online. Users can create profiles, post photos and videos, exchange messages and organize themselves into groups. Facebook also offers companies and organizations a platform for advertising and interacting with their target group.

When using Facebook, Personal Data such as names, email addresses, telephone numbers, usage data, location information and information on shared content is processed. This data is necessary to provide the platform, offer personalized content and advertising, ensure user safety and develop new services. 

The operating company of the service and therefore the recipient of the Personal Data is Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

Purposes of the processing for which the personal data are intended and the legal basis for the processing: The purpose of the processing is to use and improve the social network functions and network services. The processing is based on Art. 6 (1) (b) GDPR for the performance of a contract to which the Data Subject is party and Art. 6 (1) (f) GDPR, whereby the legitimate interest lies in improving the user experience, providing personalized content and advertising and ensuring the security of the network.

The company operating the service is based in a third country, namely the USA. Transfers to third countries may be based on the conclusion of standard contractual clauses or other suitable or appropriate safeguards referred to in Art. 46 (2) GDPR. The operating company of the service may be a certified member of one or more of the data privacy frameworks. You can find more information at https://www.dataprivacyframework.gov/list. You can request a copy of the suitable or appropriate safeguards from us.

The criteria for determining the duration for which the Personal Data is processed are the contractual relationship between us and the company operating the service or statutory or contractual retention periods. The provision of Personal Data is generally not required by law or contract, nor is it necessary for the conclusion of a contract. As a rule, you are not obliged to provide us or the operating company of the service with Personal Data. However, if you do not provide it, you may not be able to use our services or those of the company operating the service.

Further information and the applicable data protection provisions of Facebook can be found at https://facebook.com.

18. Data protection provisions about the application and use of X (formerly Twitter)

X (formerly known as Twitter) is a global platform for public self-expression and real-time conversation. Users can create and share short messages, called tweets, which can include text, images, videos, and links. The platform allows users to follow breaking news, interact with others and participate in global discussions.

When using X, various types of Personal Data are processed, including usernames, e-mail addresses, telephone numbers and location data. This information can be used for account creation, personalization of content, provision of advertising, security purposes and for analytical evaluations.

The operating company of the platform and therefore the recipient of the Personal Data is X Corp, Suite 900, 1355 Market Street, San Francisco, California, 94103, USA. 

The processing of Personal Data takes place, among other things, on the basis of the user’s consent (Art. 6 (1) (a) GDPR), for the performance of a contract (Art. 6 (1) (b) GDPR) to which the Data Subject is a party, or on the basis of legitimate interests (Art. 6 (1) (f) GDPR), such as the use of the platform and the improvement of communication with the public.

The company operating the service is based in a third country, namely the USA. Transfers to third countries may be based on the conclusion of standard contractual clauses or other suitable or appropriate safeguards referred to in Art. 46 (2) GDPR. The operating company of the service may have concluded one of the EU standard contractual clauses with us. You can request a copy of the suitable or appropriate safeguards from us.

The criteria for determining the duration for which the Personal Data is processed are the contractual relationship between us and the company operating the service or statutory or contractual retention periods. The provision of Personal Data is generally not required by law or contract, nor is it necessary for the conclusion of a contract. As a rule, you are not obliged to provide us or the operating company of the service with Personal Data. However, if you do not provide it, you may not be able to use our services or those of the company operating the service.

Further information and the applicable data protection provisions of X can be found at https://twitter.com/.

19. Data protection provisions about the application and use of Matomo

Matomo is an open-source web analytics platform that enables website operators to understand the behavior of their visitors without compromising user privacy beyond what is necessary. In contrast to other analytics tools, Matomo places a special emphasis on data protection and is a privacy-friendly alternative where data control remains entirely with the website operator. Matomo provides detailed insights into website visits, including page views, dwell time, devices used, search terms and geographical origin of visitors, without collecting or storing personally identifiable information, unless this has been expressly permitted.

When using Matomo, Personal Data such as IP addresses (which can be anonymized), individual user IDs (to distinguish visitors), pages visited, times of page views and browser information may be processed. This data is used to compile usage statistics for websites to improve the user experience and analyze the effectiveness of web content. Matomo offers extensive configuration options to ensure compliance with the GDPR.

The application is installed on our own IT infrastructure. We are the operating company of the service.

The processing of Personal Data is based on our legitimate interest in the analysis of user behavior (Art. 6 (1) (f) GDPR) to optimize the offer and presentation of the website and to ensure IT security. In cases where we obtain explicit consent from visitors (e.g., for the setting of cookies), processing is also based on the consent of the user (Art. 6 (1) (a) GDPR).

The criteria for determining the duration for which the Personal Data is processed are the statutory or contractual retention periods. The provision of Personal Data is neither required by law or contract nor necessary for the conclusion of a contract. You are not obliged to provide us with Personal Data. However, if you do not provide it, you may not be able to use the services.

Further information on data collection and data processing by Matomo as well as on data protection settings and data protection options can be found directly on the Matomo website at https://matomo.org.

20. Data protection provisions about the application and use of jQuery

jQuery is a widely used JavaScript library used by web developers to simplify and speed up HTML document management, event handling, animation and Ajax interactions. The use of jQuery on our website serves to create a smoother and more interactive user experience. When visiting our website, jQuery can be used to collect certain data, such as information about user behavior and interactions on the site. 

This data processing takes place indirectly and is primarily aimed at improving website performance and user-friendliness. jQuery itself, as a client-side library, stores or processes Personal Data on its own servers. jQuery is executed in the user’s browser and can be used for dynamic content updates by also transmitting data to external servers.

The operating company of jQuery is the OpenJS Foundation, 1 Letterman Dr, Ste D4700, San Francisco, California, USA.

Purposes of the processing for which the personal data are intended and the legal basis for the processing: The purpose of using jQuery is to improve the user experience on our website through an efficient interaction experience. The processing is based on Art. 6 (1) (f) GDPR, whereby the legitimate interest lies in the provision and use of a functional, user-friendly and visually appealing website.

The operating company of the service is based in a third country, namely in the USA. Transfers to third countries may be based on the conclusion of standard contractual clauses or other suitable or appropriate safeguards referred to in Art. 46 (2) GDPR. The operating company of the service may be a certified member of one or more of the data privacy frameworks. You can find more information at https://www.dataprivacyframework.gov/list. You can request a copy of the suitable or appropriate safeguards from us.

The criteria for determining the duration for which the Personal Data is processed are the contractual relationship between us and the company operating the service or statutory or contractual retention periods. The provision of Personal Data is generally not required by law or contract, nor is it necessary for the conclusion of a contract. As a rule, you are not obliged to provide us or the operating company of the service with Personal Data. However, if you do not provide it, you may not be able to use our services or those of the company operating the service.

jQuery’s Privacy Policy is available at https://jquery.com/.

21. Data protection provisions about the application and use of Yoast SEO

Yoast SEO is an SEO plugin for WordPress that helps website owners optimize their content for search engines. It offers a wide range of features, including analyzing content for SEO friendliness, creating XML sitemaps, managing meta tags, and providing recommendations to improve visibility in search engines. Yoast SEO aims to improve the ranking of websites and strengthen the online presence of users.

When using Yoast SEO, usually no Personal Data of website visitors is collected directly by the plugin. Instead, the plugin focuses on optimizing website content and technical settings to improve search engine optimization. However, website operators using Yoast SEO may decide to enable certain features that may collect user data, such as Google Analytics integrations or social media sharing options.

The developer of the application is Yoast BV, Don Emanuelstraat 3, 6602 GX Wijchen, Netherlands.

The application is installed on our own IT infrastructure. We are the operating company of the service.

Purposes of the processing for which the personal data are intended and the legal basis for the processing: The purpose of the data processing lies in the use of SEO optimization tools. The processing of Personal Data that could take place using the plugin and associated services is based on the user’s consent (Art. 6 (1) (a) GDPR) or on our legitimate interest in optimizing our online presence (Art. 6 (1) (f) GDPR).

The criteria for determining the duration for which the Personal Data is processed are the statutory or contractual retention periods. The provision of Personal Data is neither required by law or contract nor necessary for the conclusion of a contract. You are not obliged to provide us with Personal Data. However, if you do not provide it, you may not be able to use the services.

Further information and the applicable data protection provisions of Yoast SEO can be found at https://yoast.com.

22. Legal basis for the processing

Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6(1) lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

23. The legitimate interests pursued by the controller or by a third party

Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest is to carry out our business in favor of the well-being of all our employees and the shareholders.

24. Period for which the personal data will be stored

The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.

25. Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact any employee. The employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

26. General Terms and Conditions for Data Protection

Our Terms and Conditions for Data Protection, which include, among other things, all five versions of the EU Standard Contractual Clauses, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, a Data Processing Agreement governed by UK law, a CCPA-CPRA Contractor Agreement and a Data Protection and Confidentiality Agreement for suppliers, will automatically form part of all agreements entered into with us. By entering into any other agreement with us, you automatically agree to the respective terms. In detail: 

1. EU Standard Contractual Clauses 2021/915 between Controller and Processor:
If you are an EU/EEA-based vendor of ours that processes personal data on our behalf, by conducting business for or with us, you automatically consent to the applicability of our published Standard Contractual Clauses 2021/915. If we are your processor, the Standard Contractual Clauses 2021/915 published by us will also automatically apply between you and us.

2. EU Standard Contractual Clauses 2021/914 MODULE ONE: Transfer Controller to Controller:
To the extent that you are a vendor of ours located in a third country and receive personal data (protected by the GDPR, Member State law or European Economic Area law) from us as a Controller and act as a Controller, by conducting business for or with us, you automatically consent to the applicability of the published Standard Contractual Clauses 2021/914 Module One. The same applies if you act as a Controller and transfer personal data to us as a Controller.

3. EU Standard Contractual Clauses 2021/914 MODULE TWO: Transfer Controller to Processor:
To the extent that you are a vendor of ours located in a third country and receive personal data (protected by the GDPR, Member State law or European Economic Area law) from us as a Controller and act as a Processor, by conducting business for or with us, you automatically consent to the applicability of the published Standard Contractual Clauses 2021/914 Module Two. The same applies if you act as a Controller and transfer personal data to us as a Processor.

4. EU Standard Contractual Clauses 2021/914 MODULE THREE: Transfer Processor to Processor:
To the extent that you are a vendor of ours and we are acting as a Processor (e.g., for a subsidiary or a third party), you are located in a third country and receive international data transfers of personal data (protected by the GDPR, Member State law or European Economic Area law), and you are therefore a (Sub)Processor, by conducting business for or with us, you automatically consent to the applicability of the published Standard Contractual Clauses 2021/914 Module Three. The same applies if you act as a Processor and transfer personal data to us as a (Sub)Processor.

5. EU Standard Contractual Clauses 2021/914 MODULE FOUR: Transfer Processor to Controller:
To the extent that you are a vendor of ours and we are acting as a Processor (e.g., for a subsidiary or a third party), you are located in a third country and receive international data transfers of personal data (protected by the GDPR, Member State law or European Economic Area law), and you are a Controller, by conducting business for or with us, you automatically consent to the applicability of the published Standard Contractual Clauses 2021/914 Module Four. The same applies if you act as a Processor and transfer personal data to us as a Controller.

6. Confidentiality and Data Protection Agreement for Vendors:
If you are a vendor of ours that is not a processor, or if you receive other and non-personal data from us, by conducting business for or with us, you automatically consent to the applicability of the published Confidentiality and Data Protection Agreement for Vendors.

7. Confidentiality and Data Protection Agreement for Customers:
If you are a customer of ours and data is exchanged between us, we may separately agree to the published Confidentiality and Data Protection Agreement for Customers by a concurring statement. This Confidentiality Agreement shall only become effective upon a separately declaration of intent by the parties.

8. International Data Transfer Agreement (United Kingdom):
To the extent that you are a party to an agreement with us, and personal data transferred by us to you belongs to individuals who are from the United Kingdom or we are based in the United Kingdom, and you yourself are based outside the United Kingdom and receive personal data (protected by the UK GDPR or UK law) from us, by conducting or transacting business for or with us, you automatically consent to the applicability of the published “International Data Transfer Agreement”.

9. International Data Transfer Addendum to the European Commission’s Standard Contractual Clauses for International Data Transfers (United Kingdom):
To the extent that you are a party to an agreement with us, and personal data we transfer to you belongs to individuals who are based in the UK or where we are based in the UK and you yourself are based outside the UK and receive personal data (which is protected by the UK GDPR or UK law) from us, by carrying out or transacting business for or with us, you automatically consent to the applicability of the published ” International Data Transfer Addendum to the European Commission’s Standard Contractual Clauses for International Data Transfers”.

10. Data Processing Agreement for the United Kingdom:
To the extent that you are a party to an agreement with us, and both we and you have our registered office in the United Kingdom, and you process personal data (which is protected by the UK GDPR or UK law) on our behalf, you automatically agree to the applicability of the published “Data Processing Agreement for the United Kingdom” by executing or conducting business for or with us. The same applies if you act as a Controller and transfer personal data to us as a Processor.

11. CCPA-CPRA CONTRACTOR AGREEMENT for California:
To the extent that you are a contractor of ours, and we or you have a place of business in California, or employ or engage employees, service providers, processors, or other persons from California, and if the Contractor processes consumer data protected by CCPA-CPRA or California law as part of the relationship, you automatically enter into the CCPA-CPRA CONTRACTOR AGREEMENT published by us with us by each execution or handling of business, either as a Business or as a Contractor.

A list of our sub-processors must be requested separately from us.

27. Transfers to the United States via EU-U.S. Data Privacy Framework

The European Commission adopted the EU-U.S. Data Privacy Framework on July 10, 2023.

The EU-U.S. Data Privacy Framework is an adequacy decision that allows transfers of personal data from the European Economic Area (EEA), which includes the 27 EU member states and Norway, Iceland, and Liechtenstein, to any U.S. company that has undergone a specified self-certification process. U.S. companies certified through the EU-U.S. Data Privacy Framework are listed on the following website: https://www.dataprivacyframework.gov/s/participant-search

Until the EU-U.S. Data Privacy Framework is invalidated by the Court of Justice of the European Union (CJEU) or the European Commission, or superseded by a new adequacy decision, the Controller will transfer Personal Data from the EEA to all companies certified through the EU-U.S. Data Privacy Framework and identified in this Privacy Policy or in the List of Processors and Data Recipients based on the EU-U.S. Data Privacy Framework. These transfers are permitted under Article 45 GDPR.

The Controller points out that in the case of transfers based on the EU-U.S. Data Privacy Framework, neither an analysis of the legal situation in the recipient country (so-called Transfer Impact Assessment) nor supplementary measures, such as encryption to protect transferred personal data from access by U.S. authorities, are required or implemented.

The EU-U.S. Data Privacy Framework obligates certified companies from the U.S. to comply with defined data protection principles, which are based on the requirements of GDPR, and to fulfill data subject rights (e.g., right of access and deletion). 

Data Subjekts from the EEA who believe that the requirements of the EU-U.S. Data Privacy Framework are not being observed by a certified U.S. company may complain to the European Data Protection Authority responsible for them. This Data Protection Authority will forward the complaint to the European Data Protection Board, which subsequently transmits it to the U.S. authority responsible for handling the complaint. 

EEA Data Subjects also have legal remedies before independent arbitration bodies in the United States.

If the Controller is based in the U.S. and certified under the EU-U.S. Data Privacy Framework, the Controller acts as a data importer and complies with the requirements of the EU-U.S. Data Privacy Framework.

If you have any questions about the EU-U.S. Data Privacy Framework, you may contact the Data Protection Officer of the Controller at any time.

28. E-mail advertising to customers or prospective custumers

We may send you advertising using electronic mail in corresponding application of Section 7 (3) of the German Unfair Competition Act (UWG) if the advertising is in connection with the sale of products or services from us, if we received the electronic mail address from you, and use this address for direct advertising for our own similar goods or services, and you have not objected to the use. You were clearly informed when the address was collected and will be clearly informed each time it is used that you can object to the use at any time without incurring any costs other than the transmission costs according to the basic rates.

29. Webinars and Online-Meetings

We organize webinars and invite customers, prospective customers, service providers and suppliers, including their and our employees, to online meetings. We use different third-party providers (operators of online meeting applications, application providers). Which third-party provider we use for a specific webinar or online meeting is recognizable from the participation link. You can find the privacy policy and, if applicable, additional legally required information on the website of the respective third-party provider.

By registering, accepting, and/or participating in a webinar or online meeting, you explicitly consent to your personal data being processed for the purposes of registering, planning, organizing and conducting the webinar or online meeting, which includes transfers to third-party providers (which may be located in a third country), and to audio, film or photo recordings being transmitted and/or published, and/or published to other participants as part of the webinar or online meeting. By a single action, you give multiple consents. By registering, accepting, in and/or participating, you also voluntarily give your explicit consent pursuant to 49 (1) (1) (a) GDPR for data transfers to third countries for the purposes of registration, planning, organization and implementation of the webinar or online meeting, in particular for such transfers to third countries for which an adequacy decision of the EU/EEA is absent or does exist, and to companies or other entities that are not subject to an existing adequacy decision on the basis of self-certification or other accession criteria, and that involve significant risks and no appropriate safeguards for the protection of your personal data (e.g., because of Section 702 FISA, Executive Order EO12333 and the CloudAct in the USA). We hereby inform you in advance regarding your voluntary and explicit consent that in third countries there may not be an adequate level of data protection and that your data subject rights may not be enforceable, and that published personal data may not be deleted, may not be altered or may not be made anonymous at all, only conditionally and/or with a delay. You give your consent voluntarily. You are not obligated to give consent and may choose to stay away from or not participate in the webinar or online meeting, which we will consider a refusal of our request to give consent. You have the right to withdraw your data protection consent in whole or in part at any time with effect for the future, in particular by deactivating, switching off or not activating your sound, film or photo transmissions during the webinar or online meeting. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. By your action, you also confirm that you have read and acknowledged this Privacy Policy and the transparency document linked in it.

30. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.